Vitality Macadamia Spread 28-7-2009

Vitality Macadamia Spread - From Australia’s leading producer and exporter of macadamia products since 1985 comes a healthy new spread. Vitality is made with cholesterol free extra virgin macadamia oil, is rich in good monounsaturates…and it tastes just great.

Health makes wealth

Healthy eating market growth spreads fast. The benefits of healthier foods are a major topicacross all media. Current affairs shows cover it regularly. Lifestyle shows and magazines feature it allthe time. The margarine category began as a “healthy” alternative to butter and had grown to include products like olive oil spread claiming even “healthier” positions, in response to increasing consumer demand. The market is ready for a spread with the undeniable health benefits of macadamia oil – Vitality.

The speed of light

Premium health spread growth double average. Health is the main motivation behind this growth andresearch has shown that healthy-minded consumers are keen to try new products offering them healthy alternatives.

Monounsaturated fats and high levels of omega acids are top of mind concerns and selling points with these proactive adopters of new products.

Top of the tree

Macadamia spread “out-healths” olives. Vitality is made with 44% superior macadamia oil,

which is almost twice the content of olive oil in the leading olive oil spread. With 12% of this extra virgin oil, Vitality has the highest level of extra virgin oil of any spread on the market.

 Oils ain’t oilsThe good oil on macadamia spread.

The macadamia oil in Vitality has the highest level of monounsaturated fat — an impressive 80%. What’s more, it also has a higher ratio of Omega 3 to 6 acids than olive oil, and is rich in Omega 9 — with all its positive benefits for the immune system and links to reducing blood pressure and lessening the chance of heart attacks and strokes.

 These healthy factors have earned Vitality the right to use the Heart Foundation tick on packaging to establish these credentials with your keen label-reading customers.

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